Every number below is quoted constantly and understood rarely. None of them answers the question “should I buy this.” That question has no numerical answer, and anyone selling you one is selling you something.
What these numbers can do is tell you what a token is claiming about itself, and let you check whether the claim survives contact with the arithmetic.
Market capitalisation
What it measures. Circulating supply multiplied by the current price.
What it actually is. The price of the last coin traded, multiplied by every coin in existence. Those are not the same thing, and the gap is where most crypto confusion lives.
A token with a $2 billion “market cap” has not had $2 billion put into it. If the last trade was $2 and there are a billion coins, the market cap is $2 billion — even if that last trade was for forty dollars’ worth. The number describes a hypothetical world where every holder could sell at today’s price. That world does not exist, and for thin tokens it is not close.
What it does not tell you. How much money is actually in the asset. How much would come out if a large holder left. Whether there is a buyer at any price below the last one.
Fully diluted valuation (FDV)
What it measures. Total eventual supply multiplied by the current price.
Why it matters more than market cap for new tokens. Circulating supply is a choice the issuer makes. A project can list 5% of its supply, watch a thin float run to a high price, and report a modest market cap while the FDV is ten or twenty times larger. Every unlocked coin arriving later has to find a buyer at some price.
The one comparison worth making. FDV ÷ market cap. If that ratio is 10, then 90% of the eventual supply has not hit the market yet. That is not a verdict — plenty of legitimate projects unlock over years — but a launch that is quiet about the ratio is telling you something by its silence.
What it does not tell you. When the supply arrives, who receives it, or whether they intend to sell. For that, read the unlock schedule.
The unlock schedule
What it measures. When locked tokens become sellable, and by whom.
Why it is the most under-read document in crypto. It is usually public, it is usually in the docs, and it usually explains price action that everyone else attributes to sentiment. A cliff unlock — a large tranche vesting on one date — is a scheduled supply event with a published date, which makes it one of the few genuinely forecastable things in this market.
What to look at. Size relative to daily volume. A tranche worth thirty days of volume is a different event from one worth half a day. And who holds it: team, early investors, treasury, and community allocations behave differently.
What it does not tell you. Whether anyone will actually sell. Vesting is permission, not intent.
Holder concentration
What it measures. What share of supply sits in the largest wallets.
How to read it honestly. The top wallets on any chain explorer include exchange hot wallets, bridges, staking contracts and treasuries — none of which is one person deciding to sell. A naive “top 10 hold 60%” reading is usually wrong for exactly this reason.
The useful version is concentration excluding known contract addresses, and most explorers label these. It is more work and it is the only version that means anything.
What it does not tell you. Intent, coordination, or whether the same person holds several of the wallets. Chain analysis can suggest the last one; it rarely proves it.
Revenue, fees, and emissions
What it measures. Money the protocol actually takes in, against tokens it prints to keep participants there.
The distinction that matters. Fees are what users pay. Revenue is what the protocol keeps. Emissions are new tokens issued as incentives. A protocol paying out more in emissions than it earns in revenue is buying its own activity, and that is a fact rather than a criticism — early networks do it deliberately. The question is whether activity survives when emissions stop, and every incentive programme eventually tests this.
What it does not tell you. Whether the token captures any of the revenue. Plenty of protocols earn real money that never reaches token holders. The mechanism is in the docs, and it is worth reading the actual mechanism rather than the summary of it.
Volume, and why it is the easiest number to fake
What it measures. Reported trading over a period.
Why to distrust it. Reported volume is self-reported by exchanges, and wash trading — buying and selling to yourself — inflates it at near-zero cost. It has been documented repeatedly across the industry, and it persists because volume drives rankings and rankings drive listings.
What is harder to fake. Volume on venues with real fee revenue, and on-chain transfers, which cost gas.
What it does not tell you. Liquidity. A token can report large volume and still move several percent on a modest order, which is what actually matters when you want out.
Total value locked (TVL)
What it measures. The value of assets deposited in a protocol.
The circularity to watch for. If a protocol’s TVL is largely its own token, then TVL rises when the token rises, and the metric is partly measuring itself. Both numbers then fall together, faster than either fell alone.
What it does not tell you. Whether the deposits are sticky. Capital chasing an incentive programme leaves when the programme ends, and it leaves quickly.
The honest summary
Every metric here describes one facet of a claim. None of them is a verdict, and combining them does not produce one — twelve numbers built on three underlying facts are still three facts.
What they are good for is checking whether a project’s story matches its arithmetic. When a token’s market cap is quoted loudly and its FDV is not, when volume is large and liquidity is thin, when revenue is described and the path to token holders is not — the gap between what is emphasised and what is omitted is usually the most informative thing available.
That gap is exactly what this whole publication is built to notice.